How Event Reminders Boost Investor Engagement

Maximizing investor attendance at corporate events—such as Non-Deal Roadshows or earnings calls—can be challenging. Traditional strategies suggest sending invitations two to three weeks before the event, followed by a reminder a few days prior, and possibly a final confirmation the day before. Yet, many Investor Relations teams often skip these crucial reminders. Why? The reality is that many companies still rely on systems like Microsoft Outlook or basic mailing tools. These methods make sending reminders tedious and tracking RSVPs difficult for the already busy and pressured IR team.

It’s not uncommon for IR teams to spend days creating small batches of emails to avoid system overload, or worse, send emails without personalization—sometimes even using 'CC' instead of 'BCC', inadvertently disclosing their entire investor list. After sending the invitations, the IR team (or its IR advisor) must manually track RSVPs, an error-prone process where responses can easily slip through the cracks. For large events with ample seating, this might not pose a major issue, but for more exclusive settings like Non-Deal Roadshows (NDRs), a missed RSVP could mean an important investor doesn’t get a seat.

As the event approaches, sending booking and confirmation reminders becomes crucial. However, these steps are often skipped because they are seen as too time-consuming. But this is where Irostors comes in.

Effortless Event Management with Irostors

At Irostors, we’ve streamlined the process, offering a fully-integrated IR event management solution that automates everything from invitation sends to RSVP tracking and reminders. Our platform eliminates the manual labor of organizing events, allowing IR teams to focus on what matters most—engaging with investors.

Using data from over 73,000 invitations sent through our platform in the last 30 days, we've found that:

But why are these reminders so effective? Let’s take a closer look.

Why Invitation Reminders Increase Booking Rates

1. Missed the initial invite: Investors often overlook the first invite, and a timely reminder brings it back to their attention.
2. Schedule changes: They may have been unavailable initially, but a reminder might align with new availability.
3. New relevance: Market developments or recent company news could make the event more appealing.
4. Fear of missing out: A reminder might prompt them to attend, not wanting to miss insights or networking opportunities.
5. Convenience: A second chance to respond with a simple click makes the booking process easy and fast.

Why Booking Reminders Improve Attendance

1. Reassurance: Reminders confirm the event is still happening and their attendance is secured, reducing no-show rates.
2. Calendar integration: Irostors reminders include calendar invites, making it easy for investors to lock in the event on their schedule.
3. Updates: Any last-minute changes—such as time or speakers—are highlighted in the reminder, ensuring clarity and reducing confusion.
4. Renewed interest: Investors who booked early might need a nudge to remember the event, especially if other priorities have distracted them.
5. Access details: Reminders provide easy-to-find login or access instructions, ensuring no one has to search for these details on the day.

Simplified, Yet Powerful

Event reminders are no longer a cumbersome task when using Irostors’ intuitive platform. What might have taken hours—or even days—can now be achieved in a matter of seconds with our one-click reminder system. By sending personalized, timely reminders, you ensure that your company engages with as many investors as possible, maximizing the impact of your events.

It’s important to note, however, that while our "Send a Reminder" button offers immediate benefits, overuse could alienate investors. We recommend using it strategically to avoid overwhelming your contacts.

Conclusion

IR event reminders are a win-win for both the IR team and investors. They add a level of personalization that is proven to enhance engagement, while also empowering investors with up-to-date information and easy access to the event. If you want to learn more about how Irostors can enhance your next Non-Deal Roadshow, interim results announcement, or annual earnings event, don’t hesitate to reach out to us on irostors website or book a demo with our business development team.